Rory Bruer, Sony’s president of worldwide distribution, touted the film’s 100% fresh rating on Rotten Tomatoes, which Brett Ratner said just last week is “killing cinema.” Of course, when your movie has a high score, the review aggregate site is a marketing campaign’s best friend.Īfter Baby Driver we got our first glimpse at Nikolaj Arcel’s adaptation of Stephen King’s The Dark Tower. I think they have a surefire hit on their hands. It was a ballsy move starting the presentation with Baby Driver, but Sony is clearly confident after the film’s debut at SXSW, as the studio also announced it would be moving up its release from August to June 28 to allow it to play through the summer. The director said he aimed to make the car chases “as visceral and exciting as possible,” hoping to make audiences feel what it’s like to drive a getaway car.Įlgort took to his role as a hotshot speedster, telling the crowd that “if we ever do a sequel to this movie, I’m going to negotiate that I get to do a little more driving.” Meanwhile, Hamm said “there’s not a lot of acting when I’m in the back seat looking terrified and visibly sweating.” Flanked by stars Ansel Elgort and Jon Hamm, Wright delivered a thrilling car chase sequence that he boasted was done entirely in camera, meaning no CGI or green screen. Most of us in the theater anticipated that Sony would start its presentation with a bang by bringing out the team behind Spider-Man: Homecoming, but the studio opted for a bang of a different sort - Edgar Wright’s Baby Driver. They say you can’t judge a book by its cover, but you can certainly judge a movie by its trailer, and that’s precisely what we’ll be doing all week long from CinemaCon, the annual convention/dog-and-pony show thrown by the National Association of Theater Owners each spring in Las Vegas.Īfter a brief introduction from Mitch Neuhauser, the managing director of CinemaCon who referred to movies as “product” and seemed more concerned about their box office performance than their actual quality, it was up to Sony Pictures to kick off the festivities - and they did a pretty damn good job thanks to a diverse slate that offered a little something for everyone.

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